Vibe With The Legends
A custom Shopify e-commerce store for a clothing brand, focused on conversion and mobile experience.
Overview
Vibe With The Legends is a streetwear clothing brand that needed a complete online store. The project involved customizing a Shopify theme to match the brand identity, setting up the product catalog with variants, configuring payment gateways, and optimizing the entire shopping experience for mobile users. The store features a clean, minimal design that puts the products front and center, with smooth navigation and a frictionless checkout flow.
Tech Stack
Key Features
- Custom Shopify theme tailored to brand identity
- Responsive product catalog with variant support
- Integrated payment gateway (Stripe, PayPal)
- Mobile-first shopping experience
- Optimized checkout flow for conversions
- SEO-optimized product pages with structured data
Gallery
Process
Challenges
Mobile conversion gap
The initial theme had a 40% drop-off rate on mobile during checkout. The default cart drawer was cluttered and the checkout button was below the fold.
Brand identity mismatch
The out-of-the-box Shopify theme didn't reflect the streetwear aesthetic. Colors, typography, and layout all needed to feel premium and edgy.
Product variant complexity
Products had multiple variants (size, color) with different inventory levels. The default variant selector was confusing on mobile.
Solutions
Streamlined mobile checkout
Redesigned the cart drawer with a sticky checkout button, simplified the form fields, and added a progress indicator. Mobile drop-off decreased by 60%.
Custom theme development
Built a custom Liquid theme with a monochrome palette, bold typography, and minimal layout that matched the brand's streetwear identity perfectly.
Variant selector redesign
Replaced the dropdown with a visual variant picker showing available sizes as clickable buttons with out-of-stock states clearly indicated.
Development
Streamlined mobile checkout
Redesigned the cart drawer with a sticky checkout button, simplified the form fields, and added a progress indicator. Mobile drop-off decreased by 60%.
Custom theme development
Built a custom Liquid theme with a monochrome palette, bold typography, and minimal layout that matched the brand's streetwear identity perfectly.
Variant selector redesign
Replaced the dropdown with a visual variant picker showing available sizes as clickable buttons with out-of-stock states clearly indicated.